Home > Encyclopedia of Major Marketing Campaigns > National Broadcasting Company, Inc.

• MUST-SEE TV Campaign
• Tampering with Titles
• Further Reading

30 Rockefeller Plz.
New York
New York
10112
USA
tel: (212)664-4444
fax: (212)664-4085
website: http://www.nbc.com

MUST-SEE TV Campaign

Overview

Vince Manze, who led the in-house promotional team for the National Broadcasting Company (NBC) that came up with the "Must-See TV" promotional campaign in the 1990s, remembered the origins of the slogan, which first appeared in 1994. "We said, 'Okay, this is our night of appointment television,'" he told Video Age International. "We said, 'We need to come up with a name for this "appointment television,"'" the idea being that NBC's programming lineup was so...