Home > Encyclopedia of Major Marketing Campaigns > National Basketball Association Properties, Inc.

• WNBA JOIN IN Campaign
• Hoopster Barbie
• Further Reading

Olympic Tower
645 Fifth Ave.
New York
New York
10022
USA
tel: (212)688-9622
fax: (212)750-9622
website: http://www.wnba.com

WNBA JOIN IN Campaign

Overview

National Basketball Association Properties, Inc., made sports history when it launched a women's professional basketball league in 1997. Although other ventures of this kind had been attempted—and had failed—the Women's National Basketball Association (WNBA) was the first to have the full marketing and logistical support of the popular National Basketball Association (NBA) behind it. After a successful first season, in which attendance at arenas and ratings during...