National Basketball Association
Olympic Tower
645 Fifth Ave.
New York
New York
10022
USA
tel: (212)407-8000
fax: (212)754-6414
website: http://www.nba.com
BILL MURRAY Campaign
Overview
In October 1993 basketball superstar Michael Jordan, arguably the sport's greatest player ever, retired amidst great fanfare and a press conference called by the NBA. The association would not have another officially sanctioned "press release" until the new advertisement campaign began. Actor Bill Murray, already well known for his role as a regular on Saturday Night Live as well as his roles in such films as Caddyshack, Stripes,...
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