National Association of Broadcasters
1771 N St. NW
Washington
D.C.
20036
USA
tel: (202)429-5300
fax: (202)429-4199
email: earnhardt@nab.org
website: http://www.nab.org
RADIO PROMOTIONAL Campaign
Overview
It is no secret that radio has long had to battle television for command of the public's attention and for advertisers' dollars. In the 1950s, with TV ascendant and sweeping all competition before it, radio appeared moribund; yet decades later, though many in radio complained that their medium was not receiving its fair share of attention from audiences or advertisers, it remained a viable force in the market place and...
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