Encyclopedia of Major Marketing Campaigns


Nabisco Holdings Corporation



7 Campus Dr.
Parsippany
New Jersey
07054
USA
tel: (973)682-5000
fax: (973)682-6265
website: http://www.planters.com

Overview

Oreo gained the kind of status achieved by only a handful of products. It was the most popular cookie in the world according to the 1985 Guinness Book of World Records, and its brand name was better known than its generic equivalent. Just as people asked for a Kleenex rather than a tissue, they asked for...

[The entire page is 5892 words long]

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