• "Camel Cash" and the Rising Value of Joe Camel
• Further Reading
• Mangling Grammar for Fun and Profit
• Further Reading

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Overview

In the early twentieth century, makers of cigarettes boosted sales of their products by offering premiums and coupons in cigarette packs. R.J. Reynolds's Camel line, however, bucked this trend. "Don't look for premiums or coupons," a famous disclaimer on the side of the Camel pack declared, "as the cost of the tobaccos...