Home > Encyclopedia of Major Marketing Campaigns > Muscular Dystrophy Association

• JERRY LEWIS MDA LABOR DAY TELETHON Campaign
• The High Cost of Giving
• Further Reading

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JERRY LEWIS MDA LABOR DAY TELETHON Campaign

Overview

The "Jerry Lewis MDA Labor Day Telethon" is an annual fund-raising event that lasts overnight—the 1998 telethon, for instance, ran for more than 21 hours—and involves an array of entertainers. The 1998 telethon was broadcast live via 200 television stations in the so-called Love Network to some 75 million viewers in the United States and...