• I WANT MY MTV Campaign
• The Creator of "I Want My MTV"
• Further Reading

1515 Broadway
New York
New York
10036
USA
tel: (212)258-8000
website: http://www.mtv.com

I WANT MY MTV Campaign

Overview

Officially MTV stands for Music Television, but almost from its inception, it has been known by its three-letter name, which has come to symbolize not just a generation but also an entire way of life. A cable network that began its existence on a shoestring budget in 1981, MTV quickly disproved the many naysayers who predicted its early demise. Not only did it succeed, but in the process it revolutionized cable television and indeed entertainment itself.

MTV's lineup originally...