Home > Encyclopedia of Major Marketing Campaigns > Motel 6 Corporation

• WE'LL LEAVE THE LIGHT ON FOR YOU Campaign
• Cutting Humor
• Further Reading

14651 N. Dallas
Pkwy.
Dallas
Texas
75240-8897
USA
tel: (972)386-6161
fax: (972)702-5996
website: http://www.motel-6.com

WE'LL LEAVE THE LIGHT ON FOR YOU Campaign

Overview

Beginning in the early 1960s, Motel 6 enjoyed enormous success with its ultradiscount brand of lodging, which minimized amenities and maximized value for cost-conscious travelers. Designed by a new breed of motel managers who came not from the hospitality trade but from the construction industry, Motel 6 represented a triumph of economy in virtually every aspect of its design. Even the shower stalls had rounded...