Morgan Stanley Dean Witter
2500 Lake-Cook Rd.
Riverwoods
Illinois
60015
USA
tel: (847)405-0900
fax: (847)405-4993
website: http://www.discovercard.card
Overview
Sears, Roebuck & Co. inaugurated an advertising campaign in 1988 in an effort to convince consumers to use its recently launched Discover credit card. When the company introduced the Discover card in 1986, it had issued millions of cards to its built-in base of Sears's customers who had in-store charge accounts. But while this strategy deposited Discover cards into a...
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