Home > Encyclopedia of Major Marketing Campaigns > Molson Breweries U.S.A., Inc.

• MCKENZIE BROTHERS Campaign
• The Flower
• Further Reading

3939 W.Highland Blvd.
Milwaukee
Wisconsin
53201-0482
USA
tel: (414)931-2000
fax: (414)931-3835
website: http://www.molson.com

MCKENZIE BROTHERS Campaign

Overview

Bob and Doug McKenzie seemed to be ideal spokesmen for a Canadian beer brand. Actors Rick Moranis and Dave Thomas created the brothers—whose lives revolved around drinking beer—as caricatures of all things Canadian. They rose to prominence in the late 1970s on the Canadian comedy show Second City Television Network (SCTV), syndicated in the United States on NBC, home of the similarly formatted Saturday Night Live. The couple later...