Home > Encyclopedia of Major Marketing Campaigns > Minnesota Mining and Manufacturing Company

• THE SCOTCHGARD ADVANTAGE Campaign
• You Name It, We Make It
• Further Reading

3M Center
St. Paul
Minnesota
55144-1000
USA
tel: (612)733-1110
fax: (612)736-2133
website: http://www.mmm.com

THE SCOTCHGARD ADVANTAGE Campaign

Overview

Originally a mining operations company, Minnesota Mining and Manufacturing Co. became a massive corporation with a diverse business in research, manufacturing, and marketing. In the 1950s the company began producing the Scotchgard line of protectors, which when applied to textiles, paper, or leather made them water, oil, and stain repellent. As with many of its products, 3M, as the company was commonly known, marketed Scotchgard to...