Miles Laboratories
1127 Myrtle St.
Elkhart
Indiana
46515
USA
tel: (219)264-8111
website: http://www.alka-seltzer.com
Overview
Bactine's "Makes the Hurt Stop Hurting" campaign was launched in the 1950s, early in the brand's history. The campaign quickly established Bactine's identity as an antiseptic that was painless to apply and that could soothe the discomfort associated with minor skin injuries. The campaign used images of family life and nurturing to make the product appealing to mothers whose young children were...
[The entire page is 4546 words long]