Home > Encyclopedia of Major Marketing Campaigns > Microsoft Corporation

• Rock and Shill
• Further Reading
• Branded
• Further Reading

1 Microsoft Way
Redmond
Washington
98052
USA
tel:(425)882-8080
fax:(425)936-7329
website: http://www.microsoft.com

Overview

Microsoft Corporation's introduction of Windows 95, a new version of its popular graphical user-interface software, was one of the most significant marketing events in the history of the software industry. An unprecedented advertising blitz heralded the arrival of the much anticipated upgrade of the company's five-year-old operating system. The musical group Rolling Stones lifted its ban on selling song rights for advertising purposes and...