Home > Encyclopedia of Major Marketing Campaigns > Merrill Lynch & Co.

• The Difference Principle
• Further Reading
• A Tradition of Innovation
• Further Reading
• Bullish on Merrill Lynch
• Further Reading

250 Vesey St.
New York
New York
10281
USA
tel:(212)449-1000
fax: (212)449-7357
website: http://www.merrilllynch.com

Overview

In an ongoing effort to build brand equity, Merrill Lynch & Co., one of the largest brokerage houses in the United States, launched a high-profile ad campaign in 1993. Created by Bozell Advertising (later Bozell Worldwide), the series of...