Home > Encyclopedia of Major Marketing Campaigns > Memtek Products Inc.

• IS IT LIVE, OR IS IT MEMOREX? Campaign
• Shattering a Glass Ceiling
• Further Reading

10100 Pioneer Blvd.
Suite 110
Santa Fe Springs
California
90670
USA
tel: (562)906-2800
fax: (562)906-2848
website: http://www.memtek.com

IS IT LIVE, OR IS IT MEMOREX? Campaign

Overview

The great jazz singer Ella Fitzgerald made advertising history when she sang such a high pitch during a commercial that she shattered a champagne flute. There was a catch, of course. The voice that broke the glass was recorded on a Memorex audiotape, spawning the interrogative tag line "Is It Live, or Is It Memorex?" Few tag lines outlasted this one, created by Leo Burnett USA, Chicago, for the...