Home > Encyclopedia of Major Marketing Campaigns > Media-Advertising Partnership for a Drug-Free America

• ANTIDRUG PUBLIC-SERVICE Campaign
• The Soft Sell
• Further Reading

405 Lexington Ave.
New York
New York
10174
USA
tel: (212)922-1560
website: http://www.drugfreeamerica.org

ANTIDRUG PUBLIC-SERVICE Campaign

Overview

In the spring of 1987 the Media-Advertising Partnership for a Drug-Free America initiated a massive antidrug campaign that was touted as the nation's largest public-service campaign since the war bond effort of World War II. The partnership, a nonprofit coalition of advertising agencies and media companies, was formed in 1986 with the goal of "unselling" drugs to the public. Drug use in the United States had risen significantly in the late...