Home > Encyclopedia of Major Marketing Campaigns > McNeil Consumer Products Company

• Tampering Scares
• Aspirin versus Acetaminophen
• Further Reading
• Eating One's Words
• Further Reading

Camp Hill Rd.
Fort Washington
Pennsylvania
19034
USA
tel: (215)233-7000
website: http://www.tylenol.com

Overview

Tylenol was the brand name for the analgesic acetaminophen manufactured by McNeil Consumer Products Company, a division of Johnson & Johnson. Tylenol was available first as a pediatric pain reliever in the mid-1950s, and in 1959 it became available in adult strength. It was not until aggressive advertising in the 1970s, however, that Tylenol became...