• GOOD TO THE LAST DROP Campaign
• Putting Your Money Where Your Coffee Is
• Further Reading

250 N. St.
White Plains
New York
10625
USA
tel: (800)432-6333
fax: (914)335-5656
website: http://kraftfoods.com

GOOD TO THE LAST DROP Campaign

Overview

Maxwell House Coffee's upturned coffee cup with the last drops coming out became one of the most recognized trademarks in America. Named after a hotel in Nashville, Tennessee, that sold a special coffee blend developed by Joel Cheek & Sons, Maxwell House was a top seller for eight decades. The slogan "Good to the Last Drop," attributed to President Theodore Roosevelt, has been used more or less continuously...