Mars, Inc.
6885 Elm St.
McLean
Virginia
22101-3810
USA
tel: (703)821-4900
fax: (703)448-9678
website: http://www.m-ms.com
SNICKERS REALLY SATISFIES Campaign
Overview
Advertisements positioning Snickers as a wholesome snack to satisfy hunger between meals helped make the brand the most popular candy bar in the United States. The "Snickers Really Satisfies" campaign of the 1980s and early 1990s revolved around the idea that Snickers bars were nutritious and filling since they contained peanuts, caramel, and a whipped substance called "peanut butter nougat" in an outer coating of...
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