Encyclopedia of Major Marketing Campaigns


Maidenform Worldwide Inc.



200 Madison Ave.
New York
New York
10016
USA
tel: (212)592-0700
fax: (212)685-1706

Overview

Between the years 1949 and 1969, Maidenform bras were advertised by "the dream girl," a glamorous young woman depicted in a print ad doing just about anything imaginable in her Maidenform bra. She swayed juries, went on safaris, and shopped in Paris and London clad conspicuously in her bra. For two decades Maidenform's "Dream Campaign"...

[The entire page is 7617 words long]

Join eNotes

The above is a free excerpt. Get total access to this content with the:

eNotes Pass

Dictionary Tip:

Lookup any word on eNotes with our dictionary. Highlight the word and press SHIFT + D for a definition, or SHIFT + T for a synonym.