Home > Encyclopedia of Major Marketing Campaigns > Liz Claiborne, Inc.

• THE LIZ CLAIBORNE FRAGRANCES Campaign
• Fashion Entrepreneur
• Further Reading

1441 Broadway
New York
New York
10018
USA
tel: (212)354-4000
website: http://www.lizclaiborne.corn

THE LIZ CLAIBORNE FRAGRANCES Campaign

Overview

Liz Claiborne, Inc., the leading U.S. producer of women's clothing and accessories in the 1990s, also had a broad product line that included cosmetics. In 1986 the company created a signature fragrance that it named Liz Claiborne, the Fragrance. A year after it was introduced, advertising agency Altschiller Reitzveld successfully relaunched the product, and it became the best-selling scent in U.S. department stores. Liz...