Home > Encyclopedia of Major Marketing Campaigns > Lexus Division of Toyota Motor Sales USA

• BALANCE AND BALL BEARING Campaign
• Demonstration, Please
• Further Reading

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BALANCE AND BALL BEARING Campaign

Overview

"The beauty of Lexus's advertising is its simplicity," said a Brandweek article announcing the awarding of the 1992 gold Effie in the automotive category to the Lexus Division of Toyota Motor Sales USA and its ad agency, Team One Advertising, for the launch of a new Lexus coupe. As an example, the article cited such things as a pyramid of champagne glasses on an engine hood. The elegance of the spot, entitled...