Home > Encyclopedia of Major Marketing Campaigns > Levi Strauss & Company

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• A Smashingly Good Time
• Further Reading
• The Controversy over Blues
• Further Reading

1155 Battery St.
San Francisco
California
94111
USA
tel: (415)544-6000
fax: (415)544-6134
email: questions@levi.com
website: http://www.levis.com

Overview

The 1995 back-to-school season was a critical one for Levi Strauss & Co. With consumer demand for denim apparel on the upswing after an industrywide slump in the 1980s, the traditional jeans maker resurfaced only to face a new...