Home > Encyclopedia of Major Marketing Campaigns > L'Eggs Products, Inc.

• L'eggs and Their Plastic Eggs
• Further Reading
• Changes in Fashion
• Further Reading

1675 Broadway
32nd Floor
New York
New York
10019
USA
tel: (212)582-3025
fax: (212)582-4343

Overview

Panty hose are a relatively new development. Until 1963 women of all ages hooked their thigh-length hosiery into the garters that dangled from garter belts and girdles. Wearing "stockings," or "nylons," was an uncomfortable arrangement, and many women testified that the invention of panty hose was one of their greatest liberators. In the late 1960s and early 1970s, the market for panty hose was still developing and could, therefore, be cornered. At this point timing was...