Kia Motors America, Inc.
PO Box 52410
Irvine
California 92619
USA
tel: (949)470-7000
email: webmaster@kia.com
website: http://www.kia.com
KIA U.S. LAUNCH Campaign
Overview
When Kia Motors America, Inc., the U.S. arm of South Korean automobile manufacturer Kia Motors Corp., decided to enter the U.S. marketplace in the mid-1990s, it faced what many industry observers considered to be insurmountable challenges. The market was already crowded with numerous established players, U.S. car makers were making a comeback as the strong yen caused prices of Japanese autos to climb, and Americans distrusted Korean-made cars, partially due to...
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