Home > Encyclopedia of Major Marketing Campaigns > KFC USA

• COLONEL SANDERS Campaign
• A Game of Chicken
• Further Reading

1441 Gardner Lane
Louisville
Kentucky
40213
USA
tel: (502)874-1000
fax: (502)874-8291
website: http://www.kfc.com

COLONEL SANDERS Campaign

Overview

When Colonel Harland Sanders died at the age of 90, the Kentucky Fried Chicken (KFC) business lost not only its founder but also one of the most revered company spokesmen in advertising history. With the crusty, white-haired colonel fronting the chicken chain in commercials and personal appearances, the Kentucky Fried Chicken business he started grew to be one of the largest retail food service systems in the world.

A quick-service restaurant pioneer, Sanders...