Home > Encyclopedia of Major Marketing Campaigns > Just Say no Foundation

• JUST SAY NO Campaign
• Just Say Couture
• Further Reading

2000 Franklin St.
Suite 400
Oakland California
94612
USA
tel: (800)258-2766
fax: (510)451-9360
website: http://www.youthpower.org/

JUST SAY NO Campaign

Overview

While drug use by young people had plagued American society for many years, the situation steadily worsened during the 1970s. Drugs and the drug culture were glamorized by music and television, while athletes and public figures were indicted and jailed for drug abuse or sometimes found dead of an overdose. Media attention was focused on children who experimented with drugs at an earlier and earlier age, and drug availability was shown to be rampant....