• SOMEWHERE WEST OF LARAMIE Campaign
• A Milestone in the History of Cars
• The Other Playboy
• Further Reading

Cleveland
Ohio
USA

SOMEWHERE WEST OF LARAMIE Campaign

Overview

Although, as commentator Bill Vance observed, "Somewhere West of Laramie" sounded like the title of a novel or a song, it was in fact the headline of a 1923 print advertisement for the Playboy, a car produced by the Jordan Motor Car Company, Inc. The Cleveland-based firm, which operated from 1916 to 1931, made little impact on the world of cars, but the effect of the ad was stupendous. The founder of the company, Edward S. (Ned) Jordan, was himself an advertising man, and as Barbara Mooney wrote years later,...