Home > Encyclopedia of Major Marketing Campaigns > Johnson & Johnson

• STUCK ON ME Campaign
• Young & Rubicam's TV Commercials for Band-Aid
• Further Reading

1 Johnson & Johnson Plz.
New Brunswick
New Jersey
08933
USA
tel: (732)524-0400
fax: (732)524-3300
website: http://www.jnj.com

STUCK ON ME Campaign

Overview

The Band-Aid brand of adhesive bandage was one of the first consumer products made by Johnson & Johnson. Invented by a cotton buyer with the company whose wife was frequently hurting herself in the kitchen, Band-Aid was launched in 1921 and became Johnson & Johnson's best-selling product. Although the brand had competition by the 1930s, the Band-Aid brand was so successful that it was often used as a generic term for...