John B. Stetson Company
601 Marion Dr.
Garland
Texas
75042
USA
tel: (972)494-0511
website: http://www.stetsonhats.com
STETSON COMPANY UNIFIED BRANDING Campaign
Overview
In 1938 the John B. Stetson Company, the nation's largest manufacturer of hats, decided to take a fresh look at how it was advertising and marketing its products. Prior to 1938 Stetson divided its advertising budget into two parts: a modest national campaign of general and trade advertising, and a sizeable cooperative program in which Stetson allocated a large part of its...
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