Home > Encyclopedia of Major Marketing Campaigns > J.B. Williams Company

• A LITTLE DAB'LL DO YA Campaign
• "Something about" Hair Gel—and Gross-Out Advertising
• Further Reading

65 Harristown Rd.
Glen Rock
New Jersey
07452
USA
tel: (201)251-8100
fax: (201)251-8098

A LITTLE DAB'LL DO YA Campaign

Overview

The mid-twentieth century in America was the era of "greasy kid stuff." The phrase, used by Brylcreem in addition to its better-known "A little dab'll do ya" and immortalized by Mad magazine, described the fashion in men's hair care that persisted from the 1940s into the early 1960s. Rather than the natural look that would increasingly prevail in later decades, standards of the era dictated that a man's hair should be tamed with an oil-based pomade,...