Home > Encyclopedia of Major Marketing Campaigns > Jantzen Inc.

• CLEAN WATER Campaign
• Swimwear for the Stars
• Further Reading

PO Box 3001
Portland
Oregon
97208-3001
USA
tel: (503)238-5000
fax: (503)238-5067
website: http://www.jantzen.com

CLEAN WATER Campaign

Overview

Jantzen Inc., a division of apparel giant VF Corporation since 1986, manufactured sportswear and clothing but was best known for its swimwear. Generally considered the founder of the modern U.S. swimwear market, Jantzen dominated the women's swimwear category for many decades. The highly recognized, respected Jantzen brand was boosted by innovative marketing, including the "Clean Water" campaign from the mid-1920s. The campaign was designed to promote swimming as a...