Home > Encyclopedia of Major Marketing Campaigns > Jack Daniel Distillery

• SMOOTH SIPPIN' TENNESSEE WHISKEY Campaign
• Miss Mary Bobo's Boarding House
• Further Reading

Highway 55
Lynchburg
Tennessee
37352
USA
tel: (931)759-4221
email: jack_daniels@jackdaniels.com
website: http://www.jackdaniels.com

SMOOTH SIPPIN' TENNESSEE WHISKEY Campaign

Overview

The "Smooth Sippin' Tennessee Whiskey" advertising campaign for the Jack Daniel Distillery was very much like the product it promoted. Both remained unchanged for a long time because their makers felt no desire to tamper with successful formulas. The key differential in Jack Daniel's formula that distinguished its Tennessee whiskey from...