Home > Encyclopedia of Major Marketing Campaigns > J. Peterman Company

• J. PETERMAN COMPANY CATALOGS Campaign
• The Voice of J. Peterman
• Further Reading

1318 Russell Cave Rd.
Lexington
Kentucky
40505
USA
tel: (606)254-5444
fax: (606)252-2919
website: http://www.jpeterman.com

J. PETERMAN COMPANY CATALOGS Campaign

Overview

The J. Peterman Company, a mail-order catalog business, was founded in 1987 on a whim and quite by accident according to Donald Staley, owner of ad agency Staley, Fox, Inc., of New York. Staley, who cofounded the company with John Peterman, was amazed that it grossed $65 million in 1998, just a decade later.

The J. Peterman Company offered hard-to-find products through its...