• HERE'S AN EXTRA $50, GRACE—I'M MAKING REAL MONEY NOW Campaign
• Dead from the Neck Down—Selling through Fear and Shame
• Further Reading

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HERE'S AN EXTRA $50, GRACE—I'M MAKING REAL MONEY NOW Campaign

Overview

In 1919 International Correspondence Schools (ICS) debuted a print advertisement with the tag line "Here's an Extra $50, Grace—I'm Making Real Money Now." The ad included a picture of a man handing the results of a recent raise...