Home > Encyclopedia of Major Marketing Campaigns > Intel Corporation

• INTEL INSIDE Campaign
• Too Much of a Good Thing
• Further Reading

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website: http://www.intel.com

INTEL INSIDE Campaign

Overview

Intel Corp., the world's largest manufacturer of microprocessors, launched a marketing campaign in 1991 that revolutionized the computer industry and turned the obscure company into a household name. Faced with a flurry of new competitors, Intel teamed up with its Salt Lake City-based ad agency, Dahlin Smith White, to conceive "Intel Inside," a campaign intended to brand its microprocessor chips as the "brains" of personal...