Home > Encyclopedia of Major Marketing Campaigns > Holiday Inn Worldwide

• THE NATION'S INNKEEPER Campaign
• You've Stayed in the Motel—Now See the Movie
• Further Reading

3 Ravinia Dr.
Suite 2900
Atlanta
Georgia
30346-2149
USA
tel: (770)442-7154
fax: (770)442-7009
website: http://www.basshotels.com/holiday-inn

THE NATION'S INNKEEPER Campaign

Overview

"This is the travel logo that taught many of the baby boomers to read their first printed words," Charles Goodrum and Helen Dalrymple wrote in Advertising in America, referring to the "Great Sign" of Holiday Inn motels, colored the same green as the federal interstate highway system directional signs. The sign featured a giant curved golden...