Home > Encyclopedia of Major Marketing Campaigns > H.J. Heinz Company

• MORRIS THE CAT Campaign
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600 Grant St.
Pittsburgh
Pennsylvania
15219
USA
tel: (412)456-5700
fax: (412)456-6128
website: http://www.heinz.com

MORRIS THE CAT Campaign

Overview

The H.J. Heinz Company has been best known for its Heinz tomato ketchup, America's most popular condiment for more than 100 years. Less well known, perhaps, but a key source of the company's profits, has been Heinz's pet products division. In the late 1990s Heinz Pet Products was the second largest producer of pet food in the United States, offering a balanced line of products for dogs and cats. Headquartered in Newport, Kentucky, the division had facilities across the United...