Encyclopedia of Major Marketing Campaigns


Hershey Foods Corporation




100 Crystal A Dr.
Hershey
Pennsylvania
17033
USA
tel: (717)534-6799
fax: (717)534-6760
website: http://www.hersheys.com

Overview

Shortly after acquiring the H.B. Reese Company in 1963, Hershey Foods Corporation launched an...

[The entire page is 9394 words long]

Join eNotes

The above is a free excerpt. Get total access to this content with the:

Lookup any word on eNotes with our dictionary. Highlight the word and press SHIFT + D for a definition, or SHIFT + T for a synonym.