Home > Encyclopedia of Major Marketing Campaigns > Henry S. Levy & Sons, Inc.

• YOU DON'T HAVE TO BE JEWISH TO LOVE LEVY'S RYE BREAD Campaign
• You Don't Have to Be Discussing Levy's to Mention the Ads
• Further Reading

105 Thames St.
Brooklyn
New York
USA

YOU DON'T HAVE TO BE JEWISH TO LOVE LEVY'S RYE BREAD Campaign

Overview

In 1949 a small family-owned bakery in Brooklyn took on the services of Doyle Dane Bernbach (DDB), an agency destined to forge a creative revolution in advertising during the next two decades. At the helm of DDB was one of the most influential figures in the history of twentieth-century advertising, Bill Bernbach, whose wisdom would in time become highly valued by major corporations. In 1949, however, few people...