Home > Encyclopedia of Major Marketing Campaigns > Healthtex, Inc.

• ADVERTISING IN THE 1990S Campaign
• The 1-800 Surprise
• Further Reading

2303 W.
Meadowview Rd.
Greensboro
North Carolina
27407
USA
tel: (336)316-1000
website: http://www.healthtex.com/

ADVERTISING IN THE 1990S Campaign

Overview

In the 1960s Healthtex, Inc., was the leading children's clothing manufacturer in the United States. The company's dominance of the industry lasted until the late 1970s, however, when smaller brands with newer, more contemporary styles began to eat into Healthtex's market share. By 1990 the company had fallen far from its number one position and had suffered a huge loss in retailer and consumer confidence.

VF Corporation bought...