Home > Encyclopedia of Major Marketing Campaigns > Hasbro, Inc.

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1027 Newport Ave.
Pawtucket
Rhode Island
02861
USA
tel: (401)431-8697
fax: (401)431-8535
website: http://www.hasbro.com

Overview

Hasbro, Inc., found one of its most profitable lines to be action figures, toys that were molded to resemble human beings and that were usually "articulated," or possessed movable parts. The...