Hartford Insurance Company
Hartford Plz.
Hartford
Connecticut
06115
USA
tel: (860)547-5000
fax: (860)843-3550
website: http://www.thehartford.com
HARTFORD DEMON Campaign
Overview
Ronald McDonald. The Jolly Green Giant. Smokey Bear. On rare occasions a marketing character cornes along that captures the public's attention in a big way. The Hartford Demon, or fire demon, was such a character in the 1920s and 1930s. For years his bright red, flaming face jumped out at people, warning them of the catastrophe of fire. With headlines like "Some Day FIRE Will Get You!" and "I See a Dark Cloud over Your Future," the...
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