Home > Encyclopedia of Major Marketing Campaigns > Harley-Davidson, Inc.

• Hollywood Harley
• Further Reading
• A Harley Fit for a King
• Further Reading

1910 Old Denton Rd.
Carrollton
Texas
75006
USA
tel: (972)245-1492
fax: (972)446-2229
website: http://www.leewoodharley.com

Overview

Since its inception in the early 1900s, Harley-Davidson, Inc., the U.S. manufacturer of heavyweight motorcycles, commanded a solid reputation and a following so loyal that it bordered on fanaticism. The Harley brand was so strong that it survived a decade of inferior workmanship, poor management, and increased competition in the 1970s. After teetering on the edge of bankruptcy, the company came back...