Encyclopedia of Major Marketing Campaigns


Hanes Hosiery

5660 University
Pkwy.
Winston-Salem
North Carolina
27105
USA
tel: (336)519-3241
fax: (335)519-3502
website: http://www.hanes.com

GENTLEMEN PREFERHANES Campaign

Overview

In the 1960s, the so-called British invasion hit the shores of the United States and reshaped American popular culture and fashion. While the Beatles were transforming pop music, British fashion designer Mary Quant was exposing the legs of fashion-conscious women with her introduction of the daring miniskirt. With hem lengths headed well above the knee, women found themselves tugging at their...

[The entire page is 2067 words long]

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