• WHEN YOU CARE ENOUGH TO SEND THE VERY BEST Campaign
• The Greeting Card Tradition
• Further Reading

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WHEN YOU CARE ENOUGH TO SEND THE VERY BEST Campaign

Overview

Joyce C. (J.C.) Hall, the founder of Hallmark Cards, Inc., was fond of saying that "good taste is good business." He also had a deep commitment to producing high-quality products and an innate understanding of the value of product recognition. These strong beliefs led him to practice branding before the subject was taught in business...