• STUFF YOU CAN WEAR Campaign
• Levi Strauss's 501 Reasons
• Further Reading

6311 Lemmon Ave.
Dallas
Texas
75209
USA
tel: (214)352-8481
website: http://www.haggar.com

STUFF YOU CAN WEAR Campaign

Overview

Founded in 1927 by Joseph M. Haggar, Sr., a Lebanese immigrant, the Haggar Apparel Company produced men's dress pants using assembly-line methods to keep the prices of its products reasonable. The Haggar company also was the first to use remnants of suit materials to produce a new kind of dress pants that were called slacks.

While Haggar controlled the largest share of the men's dress slacks market for many years, increased demand for more casual...