Home > Encyclopedia of Major Marketing Campaigns > GTE

• GEE! NO, GTE! Campaign
• Overcoming Invisibility
• Further Reading

1255 Corporate Dr.
Irving
Texas
75038
USA
tel: (972)507-5050
website: http://www.gte.com

GEE! NO, GTE! Campaign

Overview

In the early 1970s General Telephone & Electronics was a $13 billion multinational corporation that was virtually unknown. It employed more than a quarter of a million people; its stock was the sixth most widely held by private investors; and it operated the second largest telephone system in the United States. Even where the company provided telephone service, it was known as GenTel.

Such obscurity was a product of the company's early days as General Telephone Corporation, a...