Home > Encyclopedia of Major Marketing Campaigns > Greyhound Lines, Inc.

• LEAVE THE DRIVING TO US Campaign
• The Romance of the Road
• Further Reading

15110 N.Dallas
Pkwy., Suite 600
Dallas
Texas
75248
USA
tel: (972)789-7000
fax: (972)387-1874
website: http://www.greyhound.com

LEAVE THE DRIVING TO US Campaign

Overview

"It's such a comfort to take the bus and leave the driving to us," proclaimed a slogan created by Grey Advertising for Greyhound Corporation in 1956. The tag line would appear on the bus line's advertising—television commercials, billboards, magazine ads, and radio spots—periodically for the next four decades.

The implication of the slogan was clear: by riding a Greyhound bus, one avoided the hassles of...